Before I became a marketer, I spent years working front-of-house in restaurants and nightlife venues. I greeted guests, guided their experience, solved problems on the fly, and learned how everything from the atmosphere to the interaction can affect how guests connect with a brand. Those moments taught me what guests respond to, what they remember, and why they return. Living that experience every day showed me how people think, feel, and react - insight that continues to shape the way I work today.

That foundation is why I approach marketing the way I do. I don’t just analyze metrics - I understand the guest behaviors behind them. I’ve seen how a single photo or influencer post can inspire a visit, how a thoughtful review builds trust, and how consistency across touch points creates loyalty long before a guest arrives. My work blends that firsthand insight with data-driven strategy to help brands tell stories that resonate with real people. I create content inspired by lived experience and build campaigns rooted in why guests dine out, celebrate, and return - all focused on driving sustainable, measurable growth for hospitality businesses.